Fix for WooCommerce schema data missing brand and mpn

Today I came across and issue where Google Search Console was complaning products “brand” and “mpn” where missing from the products schema / rich snippets data. You can checking using the rich snippet testing tool by Google found here.

https://search.google.com/structured-data/testing-tool

I fixed my issue by adding a WordPress filter using the “woocommerce_structured_data_product” filter option. This allows you to add new data to the already generated WooCommerce data.

This is an example. You will need to change for your implementation.

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6 Comments

  1. Awilkerson

    Nice, thanks, I’ll have to try this when I get time. Every little error in search console stresses me out these days so I need all the help I can get, thanks for sharing.

    • Glad it can be of help! I am the same, I have another project where it is complaining about comments / feedback not being provided so may update this code to fix that issue as well in the future.

  2. Great solution! I’m happy with using default woocommerce rich snippets. Thanks

  3. Sam

    In which theme file do I copy this code in? functions.php? header.php?

    • Code should always go into the functions.php file, you should never be adding action and hooks into any other file.

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